Flavour Visions

This decade will allow to improve the resolution of the short distance scales by at least an order of magnitude, extending the picture of fundamental physics down to scales $5\cdot 10^{-20}$m with the help of the LHC. Further resolution down to scales as short as $10^{-21}$m should be possible with the help of high precision experiments in which flavour violating processes will play a prominent role. Will this increase in resolution allow us to see new particles (new animalcula) similarly to what Antoni van Leeuvenhoek saw by discovering bacteria in 1676? The basic question for particle physics is how these new animalcula will look like and which difficulties of the Standard Model (SM) they will help us to solve and which new puzzles and problems they will bring with them. I will describe what role flavour physics will play in these exciting times provided this new world is animalculated.Comment: 18 pages, 1 Figure, Talk given at the 13th International Conference on B-Physics at Hadron Machines, April 4-8 2011 Amsterdam, the Netherland

Flavour Theory and the LHC Era

This decade should make a significant progress towards the Theory of Flavour and the main goal of this talk is to transfer this believe to my colleagues in the particle physics community. Indeed a significant part of this decade could turn out to be the Flavour Era with participation of the LHC, Belle II, Super-Flavour-Facility and dedicated Kaon and lepton flavour violation experiments. Selected superstars of flavour physics listed below will play a prominent role in these events. In this writeup the leading role is played by the prima donna of 2010: CP violation in B_s system.Comment: 17 Pages, 1 Figure, Plenary talk presented at the Symposium "Physics at the LHC 2010", DESY, June, 201